Review two campaigns before comparing spend
Check a pinned pair of cumulative records, then optionally model two hypothetical acquisition-spend amounts if historical CAC stayed constant. This does not predict performance, pick a winner or spend money.
The packet stays while you use Campaigns, Funnel and Results. Export it separately before leaving the family, replacing the workspace or changing account/organization. Workspace JSON and managed save do not include this local packet.
Create two campaigns in Campaigns and enter their cumulative records in Funnel. Missing records can still produce a reviewed exception packet.
Select source and hypothetical assumptions
This packet uses its own pinned date. The descriptive tables below keep their separate Results as-of date. No observation is silently refreshed after review.
Pinned observation 1: No observation selected at this date.
Pinned observation 2: No observation selected at this date.
Optional conditional spending model
Bounds: exactly two campaign options, one common future period of at most366 calendar days, ten separately exportable local reviews, and1MiB per retained packet including source. No currency conversion, cumulative subtraction, population matching or ad spending.